Willingness to spend more on sustainable products in Germany 2020

Published by Statista Research Department, Jul 18, 2025
In 2020, around
**
percent of respondents stated that an acceptable price increase for a sustainably and environmentally friendly produced product would be between
**
and
**
percent, while
***
percent stated that they would even pay 100 percent more compared to a conventionally produced product. The graph shows the results of a survey on climate change and sustainability conducted in Germany that year.
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How much more expensive, in percent, is a sustainably and environmentally friendly product allowed to be compared to a conventionally manufactured product so that you would still consider buying it?

CharacteristicShare of respondents
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Showing entries 1 to 11 (11 entries in total)
Statistic: How much more expensive, in percent, is a sustainably and environmentally friendly product allowed to be compared to a conventionally manufactured product so that you would still consider buying it?

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Release date

June 2020

Region

Germany

Survey time period

June 11-15, 2020

Number of respondents

2,002 respondents

Age group

18-65 years

Special properties

German population

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