A closer look at the Indian influencer marketing industry in 2021, revealed that Instagram was the most popular platform among social media influencers for the purposes of branding and marketing. Among the different kinds of content creators, nano influencers had the highest average rate of engagement on this platform, at eight percent. Meanwhile, engagement on Facebook was driven by micro influencers and on YouTube by mega influencers that year.
Average influencer engagement rate across India in 2021, by social media platform
*Content creators can be segregated into levels based on the number of followers:
Nano influencers - 10,000 followers or less
Micro influencers - 10,000 to 100,000 followers
Macro influencers - 100,000 to one million followers
Mega influencers - One million+ followers
Celebrities
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
exchange4media. (September 17, 2021). Average influencer engagement rate across India in 2021, by social media platform [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1295575/india-influencer-engagement-rate-by-platform/
exchange4media. "Average influencer engagement rate across India in 2021, by social media platform." Chart. September 17, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1295575/india-influencer-engagement-rate-by-platform/
exchange4media. (2021). Average influencer engagement rate across India in 2021, by social media platform. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1295575/india-influencer-engagement-rate-by-platform/
exchange4media. "Average Influencer Engagement Rate across India in 2021, by Social Media Platform." Statista, Statista Inc., 17 Sep 2021, https://www.statista.com/statistics/1295575/india-influencer-engagement-rate-by-platform/
exchange4media, Average influencer engagement rate across India in 2021, by social media platform Statista, https://www.statista.com/statistics/1295575/india-influencer-engagement-rate-by-platform/ (last visited December 22, 2024)
Average influencer engagement rate across India in 2021, by social media platform [Graph], exchange4media, September 17, 2021. [Online]. Available: https://www.statista.com/statistics/1295575/india-influencer-engagement-rate-by-platform/
