A closer look at the Indian influencer marketing industry in 2021, revealed that Instagram was the most popular platform among social media influencers for the purposes of branding and marketing. Among the different kinds of content creators, nano influencers had the highest average rate of engagement on this platform, at eight percent. Meanwhile, engagement on Facebook was driven by micro influencers and on YouTube by mega influencers that year.
Average influencer engagement rate across India in 2021, by social media platform
*Content creators can be segregated into levels based on the number of followers:
Nano influencers - 10,000 followers or less
Micro influencers - 10,000 to 100,000 followers
Macro influencers - 100,000 to one million followers
Mega influencers - One million+ followers
Celebrities
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exchange4media. (September 17, 2021). Average influencer engagement rate across India in 2021, by social media platform [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1295575/india-influencer-engagement-rate-by-platform/
exchange4media. "Average influencer engagement rate across India in 2021, by social media platform." Chart. September 17, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1295575/india-influencer-engagement-rate-by-platform/
exchange4media. (2021). Average influencer engagement rate across India in 2021, by social media platform. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1295575/india-influencer-engagement-rate-by-platform/
exchange4media. "Average Influencer Engagement Rate across India in 2021, by Social Media Platform." Statista, Statista Inc., 17 Sep 2021, https://www.statista.com/statistics/1295575/india-influencer-engagement-rate-by-platform/
exchange4media, Average influencer engagement rate across India in 2021, by social media platform Statista, https://www.statista.com/statistics/1295575/india-influencer-engagement-rate-by-platform/ (last visited November 22, 2024)
Average influencer engagement rate across India in 2021, by social media platform [Graph], exchange4media, September 17, 2021. [Online]. Available: https://www.statista.com/statistics/1295575/india-influencer-engagement-rate-by-platform/
