Share of moviegoers willing to pay more for selected movie tickets in the U.S. 2022

Published by
Laura Carollo,
Jun 28, 2023
During a survey conducted among people who went to the movies at least once a month in the United States as of March 2022, at least 60 percent said they were willing to pay more for tickets to watch "The Batman", "Black Panther: Wakanda Forever", "Spider-Man: Across the Spider-Verse (Part One)", and/or "Jurassic World Dominion" in theaters. A couple of weeks earlier, AMC Entertainment announced that tickets for "The Batman" (2022) would cost more than other movies as the cinema chain experiments with dynamic pricing.

Share of moviegoers interested in paying more for movie tickets for selected films in the United States as of March 2022

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Release date

March 2022

Region

United States

Survey time period

March 9 to 11, 2022

Number of respondents

300 respondents

Age group

18 years and older

Special properties

Share of respondents who said they were "very" or "somewhat" interested in paying more than the standard price to see the selected movies in theaters

Supplementary notes

The source defined moviegoers as "those who go to the movies at least once a month".

Multiple answers were possible.
The source does not specify the type of the survey.

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