As of February 2022, the highest-ranking apps on the Apple App Store results page presented titles of four words or 21 characters. App subtitles were around four words long, while the average description length presented around 317 words. The food and drink apps that ranked in the first 10 positions on the results page presented shorter titles of around three words, or 18 characters, as well as shorter app descriptions. By comparison, health and fitness apps presented longer subtitles and longer descriptions when compared to the average metric across all examined categories.
Average titles and description length of the highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category
data is based on the 10 highest-ranking apps within their category, wider industry metrics may vary
Supplementary notes
App position refers to the location of a specific app in the ranking of the Apple App Store results page, after a prompted research for apps in six specific categories: finance, food and drink, games, health and fitness, social networking, and shopping.
According to the source, data concerns the 10 highest-ranking apps within their category.
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Semrush. (February 25, 2022). Average titles and description length of the highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1295544/titles-and-description-length-top-ios-apps/
Semrush. "Average titles and description length of the highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category." Chart. February 25, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1295544/titles-and-description-length-top-ios-apps/
Semrush. (2022). Average titles and description length of the highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1295544/titles-and-description-length-top-ios-apps/
Semrush. "Average Titles and Description Length of The Highest-ranking Mobile Apps in The Apple App Store Worldwide as of February 2022, by Category." Statista, Statista Inc., 25 Feb 2022, https://www.statista.com/statistics/1295544/titles-and-description-length-top-ios-apps/
Semrush, Average titles and description length of the highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category Statista, https://www.statista.com/statistics/1295544/titles-and-description-length-top-ios-apps/ (last visited November 21, 2024)
Average titles and description length of the highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category [Graph], Semrush, February 25, 2022. [Online]. Available: https://www.statista.com/statistics/1295544/titles-and-description-length-top-ios-apps/
