Higher income groups visited Robinhood and cryptocurrency exchanges more frequently than users with a lower household income. Because of this increase in visits per user as income increases - especially among those above 125,000 U.S. dollars - the source believes Robinhood’s offering on zero commission trades could potentially be interesting for users with greater savings and who are exploring active investing. Indeed, the number of users of the commission-free trading app nearly doubled in 2021. The source does not elaborate on the crypto markets, although there are known stories of so-called "whales" - large investors who buy crypto in such high quantities it may offset the price of a particular coin. These whales tend to be companies that deliberately hold on to specific cryptocurrencies, such as Bitcoin.
Visits per user on cryptocurrency traders, Robinhood, and websites from stock brokers in the United States in 2021, by household income
The source used two different methods of measure, see the "Details" tab for more information
Method of interview
Online survey
Supplementary notes
The source combined findings from two different methodologies: On the one hand, it analyzed the online activities of 10,000 consumers who (voluntarily) shared their active and passive behavior on DISQO between January and November 2021. On the other hand, it surveyed 2,700 audience members who used either Robinhood or one of the largest cryptocurrency exchanges.
The source mentions several times it asked about "the major" or "the largest" cryptocurrency exchanges, but does not specify which ones or how many.
The source does elaborate on what it identified as the "top five traditional stock brokers". These include the websites of schwab.com, fidelity.com, etrade.com, tdameritrade.com, and edwardjones.com.
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DISQO. (February 1, 2022). Visits per user on cryptocurrency traders, Robinhood, and websites from stock brokers in the United States in 2021, by household income [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1295490/financial-website-visits-per-household-income-usa/
DISQO. "Visits per user on cryptocurrency traders, Robinhood, and websites from stock brokers in the United States in 2021, by household income." Chart. February 1, 2022. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1295490/financial-website-visits-per-household-income-usa/
DISQO. (2022). Visits per user on cryptocurrency traders, Robinhood, and websites from stock brokers in the United States in 2021, by household income. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1295490/financial-website-visits-per-household-income-usa/
DISQO. "Visits per User on Cryptocurrency Traders, Robinhood, and Websites from Stock Brokers in The United States in 2021, by Household Income." Statista, Statista Inc., 1 Feb 2022, https://www.statista.com/statistics/1295490/financial-website-visits-per-household-income-usa/
DISQO, Visits per user on cryptocurrency traders, Robinhood, and websites from stock brokers in the United States in 2021, by household income Statista, https://www.statista.com/statistics/1295490/financial-website-visits-per-household-income-usa/ (last visited November 23, 2024)
Visits per user on cryptocurrency traders, Robinhood, and websites from stock brokers in the United States in 2021, by household income [Graph], DISQO, February 1, 2022. [Online]. Available: https://www.statista.com/statistics/1295490/financial-website-visits-per-household-income-usa/