Instagram: celebratory activism-related conversation trends 2020-2021
Between January and December 2021, the use of #BlackHistoryMonth on Instagram increased by a remarkable 568 percent when compared to the previous year period. In addition, #BlackOwnedBusiness usage grew by 62 percent on the social media platform. Furthermore, #LoveIsLove usage increased by 42 percent and #WomenEmpowerment grew by 33 percent on the previous year.