US: crypto activity, by age

Users between 35 and 44 were more active on Robinhood than they were on crypto traders or top stock brokers. The number of users of the commission-free trading app nearly doubled in 2021. Younger users, however, were more active on cryptocurrency exchanges than on Robinhood or the websites of traditional brokers. Coinbase ranked as one of the United States' most popular crypto exchanges in 2022 - although Robinhood was also used for such ends.

Visits per user on cryptocurrency traders, Robinhood, and websites from stock brokers in the United States in 2021, by age group

Characteristic	Cryptocurrency site	Robinhood	Top 5 stock brokers
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Release date

February 2022

More information

Region

United States

Survey time period

January to November 2021 + October 2021

Number of respondents

10,000 + 2,700

Age group

18 years and older

Special properties

The source used two different methods of measure, see the "Details" tab for more information

Method of interview

Online survey

Supplementary notes

The source combined findings from two different methodologies: On the one hand, it analyzed the online activities of 10,000 consumers who (voluntarily) shared their active and passive behavior on DISQO between January and November 2021. On the other hand, it surveyed 2,700 audience members who used either Robinhood or one of the largest cryptocurrency exchanges.

The source mentions several times it asked about "the major" or "the largest" cryptocurrency exchanges, but does not specify which ones or how many.

The source does elaborate on what it identified as the "top five traditional stock brokers". These include the websites of schwab.com, fidelity.com, etrade.com, tdameritrade.com, and edwardjones.com.

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