During a global survey carried out in 2021 among marketing professionals, over 56 percent of responding fashion and luxury marketers stated that TikTok marketing was strongly effective in reaching out to new or younger audiences; the same share stated that it was very effective in raising awareness about a company or its product.
Effectiveness of TikTok creator marketing for fashion and luxury brands worldwide as of May 2021, by objective
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Strongly effective
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Somewhat effective
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TikTok, & Launchmetrics. (August 1, 2021). Effectiveness of TikTok creator marketing for fashion and luxury brands worldwide as of May 2021, by objective [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1295436/effectiveness-tiktok-creator-marketing-fashion-luxury/
TikTok, und Launchmetrics. "Effectiveness of TikTok creator marketing for fashion and luxury brands worldwide as of May 2021, by objective." Chart. August 1, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1295436/effectiveness-tiktok-creator-marketing-fashion-luxury/
TikTok, Launchmetrics. (2021). Effectiveness of TikTok creator marketing for fashion and luxury brands worldwide as of May 2021, by objective. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1295436/effectiveness-tiktok-creator-marketing-fashion-luxury/
TikTok, and Launchmetrics. "Effectiveness of Tiktok Creator Marketing for Fashion and Luxury Brands Worldwide as of May 2021, by Objective." Statista, Statista Inc., 1 Aug 2021, https://www.statista.com/statistics/1295436/effectiveness-tiktok-creator-marketing-fashion-luxury/
TikTok & Launchmetrics, Effectiveness of TikTok creator marketing for fashion and luxury brands worldwide as of May 2021, by objective Statista, https://www.statista.com/statistics/1295436/effectiveness-tiktok-creator-marketing-fashion-luxury/ (last visited August 25, 2024)
Effectiveness of TikTok creator marketing for fashion and luxury brands worldwide as of May 2021, by objective [Graph], TikTok, & Launchmetrics, August 1, 2021. [Online]. Available: https://www.statista.com/statistics/1295436/effectiveness-tiktok-creator-marketing-fashion-luxury/