In 2021, e-commerce sales constituted approximately 27.2 percent of total chain retail sales in Germany. A further 19.6 percent of total chain retail sales was generated by discounters in that year. According to the forecast, share of e-commerce sales as a proportion of total chain retail sales in Germany will increase to 33.2 percent by 2026, while the shares of other distribution channels are expected to experience a decrease.
Estimated share of total chain retail sales by distribution channel in Germany in 2021, with a forecast of 2026
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Edge by Ascential. (February 9, 2022). Estimated share of total chain retail sales by distribution channel in Germany in 2021, with a forecast of 2026 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1295425/total-retail-sales-share-by-channel-germany/
Edge by Ascential. "Estimated share of total chain retail sales by distribution channel in Germany in 2021, with a forecast of 2026." Chart. February 9, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1295425/total-retail-sales-share-by-channel-germany/
Edge by Ascential. (2022). Estimated share of total chain retail sales by distribution channel in Germany in 2021, with a forecast of 2026. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1295425/total-retail-sales-share-by-channel-germany/
Edge by Ascential. "Estimated Share of Total Chain Retail Sales by Distribution Channel in Germany in 2021, with a Forecast of 2026." Statista, Statista Inc., 9 Feb 2022, https://www.statista.com/statistics/1295425/total-retail-sales-share-by-channel-germany/
Edge by Ascential, Estimated share of total chain retail sales by distribution channel in Germany in 2021, with a forecast of 2026 Statista, https://www.statista.com/statistics/1295425/total-retail-sales-share-by-channel-germany/ (last visited January 08, 2025)
Estimated share of total chain retail sales by distribution channel in Germany in 2021, with a forecast of 2026 [Graph], Edge by Ascential, February 9, 2022. [Online]. Available: https://www.statista.com/statistics/1295425/total-retail-sales-share-by-channel-germany/
