During a global survey carried out in 2021 among marketing professionals, it was found that nearly 70 percent of fashion and luxury brands invested in TikTok marketing to engage with a new consumer group; 25 percent did so to be on trend and six percent to achieve their brand objectives through the app.
Reasons why fashion and luxury brands invested in TikTok creator marketing worldwide as of May 2021
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TikTok, & Launchmetrics. (August 1, 2021). Reasons why fashion and luxury brands invested in TikTok creator marketing worldwide as of May 2021 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1295421/reasons-fashion-luxury-brands-invest-tiktok-marketing/
TikTok, und Launchmetrics. "Reasons why fashion and luxury brands invested in TikTok creator marketing worldwide as of May 2021." Chart. August 1, 2021. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1295421/reasons-fashion-luxury-brands-invest-tiktok-marketing/
TikTok, Launchmetrics. (2021). Reasons why fashion and luxury brands invested in TikTok creator marketing worldwide as of May 2021. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1295421/reasons-fashion-luxury-brands-invest-tiktok-marketing/
TikTok, and Launchmetrics. "Reasons Why Fashion and Luxury Brands Invested in Tiktok Creator Marketing Worldwide as of May 2021." Statista, Statista Inc., 1 Aug 2021, https://www.statista.com/statistics/1295421/reasons-fashion-luxury-brands-invest-tiktok-marketing/
TikTok & Launchmetrics, Reasons why fashion and luxury brands invested in TikTok creator marketing worldwide as of May 2021 Statista, https://www.statista.com/statistics/1295421/reasons-fashion-luxury-brands-invest-tiktok-marketing/ (last visited December 30, 2024)
Reasons why fashion and luxury brands invested in TikTok creator marketing worldwide as of May 2021 [Graph], TikTok, & Launchmetrics, August 1, 2021. [Online]. Available: https://www.statista.com/statistics/1295421/reasons-fashion-luxury-brands-invest-tiktok-marketing/
