A 2021 report on influencer marketing in India indicated that the type of creators with the highest rate of video viewership at 60 percent were nano influencers, who had the least number of followers but the highest level of engagement. Micro influencers ranked second with an average video view rate of over 57 percent. The latter group are often characterized as authentic and credible while also being affordable for brands to create awareness.
Average video view rate of influencers across India in 2021, by creator
*Content creators can be segregated into levels based on the number of followers:
Nano influencers - 10,000 followers or less
Micro influencers - 10,000 to 100,000 followers
Macro influencers - 100,000 to one million followers
Mega influencers - One million+ followers
Celebrities
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exchange4media. (September 17, 2021). Average video view rate of influencers across India in 2021, by creator [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1295420/india-influencer-video-view-rate-by-creator/
exchange4media. "Average video view rate of influencers across India in 2021, by creator." Chart. September 17, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1295420/india-influencer-video-view-rate-by-creator/
exchange4media. (2021). Average video view rate of influencers across India in 2021, by creator. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1295420/india-influencer-video-view-rate-by-creator/
exchange4media. "Average Video View Rate of Influencers across India in 2021, by Creator." Statista, Statista Inc., 17 Sep 2021, https://www.statista.com/statistics/1295420/india-influencer-video-view-rate-by-creator/
exchange4media, Average video view rate of influencers across India in 2021, by creator Statista, https://www.statista.com/statistics/1295420/india-influencer-video-view-rate-by-creator/ (last visited January 08, 2025)
Average video view rate of influencers across India in 2021, by creator [Graph], exchange4media, September 17, 2021. [Online]. Available: https://www.statista.com/statistics/1295420/india-influencer-video-view-rate-by-creator/
