A survey conducted in September 2021 found that U.S. TikTok users with a household income of 100,000 to 150,000 U.S. dollars were the most likely to use the social media app daily. Overall, 53 percent of respondents with a household income of over 150,000 USD used the platform nearly every day. Furthermore, those with a household income of 50,000 to 99,000 USD were the least likely to use the app on a daily basis, however, 36 percent of respondents belonging to this income bracket still used TikTok at least once a week.
Frequency of TikTok usage according to users in the United States as of September 2021, by household income
Characteristic
Nearly every day
At least once a week
Not every week but at least once in the month
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DISQO. (February 26, 2022). Frequency of TikTok usage according to users in the United States as of September 2021, by household income [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1295294/us-tiktok-user-frequency-by-household-income/
DISQO. "Frequency of TikTok usage according to users in the United States as of September 2021, by household income." Chart. February 26, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1295294/us-tiktok-user-frequency-by-household-income/
DISQO. (2022). Frequency of TikTok usage according to users in the United States as of September 2021, by household income. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1295294/us-tiktok-user-frequency-by-household-income/
DISQO. "Frequency of Tiktok Usage According to Users in The United States as of September 2021, by Household Income." Statista, Statista Inc., 26 Feb 2022, https://www.statista.com/statistics/1295294/us-tiktok-user-frequency-by-household-income/
DISQO, Frequency of TikTok usage according to users in the United States as of September 2021, by household income Statista, https://www.statista.com/statistics/1295294/us-tiktok-user-frequency-by-household-income/ (last visited August 24, 2024)
Frequency of TikTok usage according to users in the United States as of September 2021, by household income [Graph], DISQO, February 26, 2022. [Online]. Available: https://www.statista.com/statistics/1295294/us-tiktok-user-frequency-by-household-income/