A June 2021 study examined the share of European hotels offering or willing to introduce subscription hotel memberships. Overall, 30 percent of surveyed establishments already offered such service before the coronavirus (COVID-19) pandemic, while 29 percent were considering launching subscription memberships in the future. In contrast, 21 percent of surveyed hotels had no plan to introduce this offer.
Share of hotels offering subscription hotel memberships in Europe as of 2nd quarter 2021
*Total survey count. The number of respondents from Europe was not specified.
**The source mentions that the survey was conducted in Spring 2021.
The survey question was originally phrased by the source as follows: "Does your business currently offer or plan to offer any of the following products and services targeting hotel guests?".
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Oracle, & Skift. (June 22, 2021). Share of hotels offering subscription hotel memberships in Europe as of 2nd quarter 2021 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1295275/share-of-hotels-offering-subscription-memberships-europe/
Oracle, und Skift. "Share of hotels offering subscription hotel memberships in Europe as of 2nd quarter 2021." Chart. June 22, 2021. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1295275/share-of-hotels-offering-subscription-memberships-europe/
Oracle, Skift. (2021). Share of hotels offering subscription hotel memberships in Europe as of 2nd quarter 2021. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1295275/share-of-hotels-offering-subscription-memberships-europe/
Oracle, and Skift. "Share of Hotels Offering Subscription Hotel Memberships in Europe as of 2nd Quarter 2021." Statista, Statista Inc., 22 Jun 2021, https://www.statista.com/statistics/1295275/share-of-hotels-offering-subscription-memberships-europe/
Oracle & Skift, Share of hotels offering subscription hotel memberships in Europe as of 2nd quarter 2021 Statista, https://www.statista.com/statistics/1295275/share-of-hotels-offering-subscription-memberships-europe/ (last visited December 30, 2024)
Share of hotels offering subscription hotel memberships in Europe as of 2nd quarter 2021 [Graph], Oracle, & Skift, June 22, 2021. [Online]. Available: https://www.statista.com/statistics/1295275/share-of-hotels-offering-subscription-memberships-europe/
