According to a survey on consumer behavior during Ramadan in Indonesia in 2022, 52 percent of respondents shopped online in Ramadan due to app-only discounts and offers. Meanwhile, 50 percent of respondents considered the free shipping as the main reason for purchasing online.
Leading reasons for shopping online in Ramadan among Indonesians as of December 2022
Characteristic
Share of respondents
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InMobi. (January 18, 2023). Leading reasons for shopping online in Ramadan among Indonesians as of December 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1295230/indonesia-%257Freasons-to-buy-online-during-ramadan/
InMobi. "Leading reasons for shopping online in Ramadan among Indonesians as of December 2022." Chart. January 18, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1295230/indonesia-%257Freasons-to-buy-online-during-ramadan/
InMobi. (2023). Leading reasons for shopping online in Ramadan among Indonesians as of December 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1295230/indonesia-%257Freasons-to-buy-online-during-ramadan/
InMobi. "Leading Reasons for Shopping Online in Ramadan among Indonesians as of December 2022." Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/1295230/indonesia-%257Freasons-to-buy-online-during-ramadan/
InMobi, Leading reasons for shopping online in Ramadan among Indonesians as of December 2022 Statista, https://www.statista.com/statistics/1295230/indonesia-%257Freasons-to-buy-online-during-ramadan/ (last visited August 24, 2024)
Leading reasons for shopping online in Ramadan among Indonesians as of December 2022 [Graph], InMobi, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/1295230/indonesia-%257Freasons-to-buy-online-during-ramadan/