Main reasons for buying online during Ramadan Indonesia 2022

Published by Hanadian Nurhayati-Wolff, Jun 9, 2023
According to a survey on consumer behavior during Ramadan in Indonesia in 2022, 52 percent of respondents shopped online in Ramadan due to app-only discounts and offers. Meanwhile, 50 percent of respondents considered the free shipping as the main reason for purchasing online.

Leading reasons for shopping online in Ramadan among Indonesians as of December 2022

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Release date

January 2023

Region

Indonesia

Survey time period

December 19 to 20, 2022

Number of respondents

500 respondents

Age group

18-54 years

Special properties

among Indonesian smartphone users

Method of interview

Online survey

Supplementary notes

The Islamic month of Ramadan follows the lunar cycle. In 202, it falls on March 22 and ends on April 21. Eid al Fitr falls on April 22.

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Overview

4

Media usage

6

Food and dining out

4

Travel

6

Ramadan shopping

8

Activities during Ramadan

5

Further related statistics

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