Share of global audience who think YouTube counts as watching TV 2021, by country

Published by Laura Ceci, Mar 20, 2023
In 2021, almost four in 10 viewers in the United States consider watching content on YouTube to be watching content on TV. This represents an increase from the previous year when 36 percent of U.S. video audiences equated the popular social video platform to the more mainstream TV content. In 2020, approximately one in 10 respondents from Denmark regarded watching YouTube as watching TV, while in 2021 that number doubled to 21 percent of the country's audience.

Share of viewers who consider watching content on YouTube as watching TV worldwide in 2020 and 2021, by country

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Release date

February 2022

Region

Denmark, Finland, Germany, Norway, Sweden, United Kingdom, United States

Survey time period

2020 and 2021

Number of respondents

7,271*

Method of interview

Online survey

Supplementary notes

* refers to US, UK, Germany and Nordics.

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Statistics on " Online video in the United Kingdom (UK) "

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Other statistics that may interest you Online video in the United Kingdom (UK)

Overview

4

Platform benchmarks

8

User engagement

5

Video streaming on-demand

6

YouTube

5

Twitch

4

TikTok

5

Spotlight: online video advertising

5

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Topics

Online video in EuropeNetflixOnline video usage in the United StatesYouTubeOnline videos in China
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* For commercial use only

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