Share of global audience who think YouTube counts as watching TV 2021, by country
In 2021, almost four in 10 viewers in the United States consider watching content on YouTube to be watching content on TV. This represents an increase from the previous year when 36 percent of U.S. video audiences equated the popular social video platform to the more mainstream TV content. In 2020, approximately one in 10 respondents from Denmark regarded watching YouTube as watching TV, while in 2021 that number doubled to 21 percent of the country's audience.
