Share of TV viewers using selected video service types in the U.S. 2021

Published by
Julia Stoll,
Mar 7, 2023
A survey conducted in December 2021 found that 47 percent of U.S. TV viewers used ad-supported video-on-demand (AVOD) platforms in December 2021, up from 35 percent who said the same in June 2021. SVOD services were the most popular video viewing platforms in both periods.

Share of TV viewers using selected video service types in the United States in June and December 2021

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Release date

February 2022

Region

United States

Survey time period

June 2021 and December 2021

Number of respondents

3,038 respondents

Age group

14-74 years

Special properties

consumers watching at least 1 hour of TV per week

Supplementary notes

Question: "Which of the following do you use?"

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Statistics on " Subscription video-on-demand market in the United States "

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Overview

8

Content

4

Subscribers

6

Platforms

8

User behavior

8

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Topics

Video streaming in the United KingdomVideo streaming in EuropeVideo-on-demand in ItalyPay TV in the United Kingdom (UK)Television industry in the United Kingdom (UK)
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