Online retail website visits and orders in Nordic countries 2024, by device

Published by Statista Research Department, Sep 23, 2024

During the second quarter of 2024, smartphones accounted for 76 percent of retail site visits in the Nordic countries and were used to make 71 percent of online shopping orders. Meanwhile, desktop computers generated 23 percent of retail website traffic and were behind 28 percent of all purchases.

Distribution of retail website visits and orders in the Nordic countries as of 2nd quarter 2024, by device

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Source

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Release date

September 2024

Region

Denmark, Finland, Iceland, Norway, Sweden

Survey time period

Q2 2024

Supplementary notes

The date of release is the date of access.

The source looked at the online shopping activity of over 1.5 billion global shoppers in more than 67 countries.

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Overview

6

Desktop vs. mobile

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Mobile consumers

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Mobile shopping apps

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Topics

E-commerce in the NordicsBeauty and personal care e-commerce in the NordicsOnline food delivery in the NordicsE-commerce in FinlandE-commerce in Denmark
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