According to a survey conducted viewers of among ad-supported video-on-demand platforms in the United States in November 2022, 61 percent of respondents thought the number of ads served on Paramount+ was reasonable. This was followed by 53 percent of respondents accepting the volume of ads on HBO Max. Conversely, 45 percent of respondents thought the number of ads on live TV (MVPD) was too high.
Share of TV viewers who think the number of ads served on selected ad-supported video-on-demand (AVOD) platforms is reasonable in the United States as of November 2022
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Hub Entertainment Research. (December 19, 2022). Share of TV viewers who think the number of ads served on selected ad-supported video-on-demand (AVOD) platforms is reasonable in the United States as of November 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1294920/tv-viewers-accept-ads-served-on-avod-platforms-us/
Hub Entertainment Research. "Share of TV viewers who think the number of ads served on selected ad-supported video-on-demand (AVOD) platforms is reasonable in the United States as of November 2022." Chart. December 19, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1294920/tv-viewers-accept-ads-served-on-avod-platforms-us/
Hub Entertainment Research. (2022). Share of TV viewers who think the number of ads served on selected ad-supported video-on-demand (AVOD) platforms is reasonable in the United States as of November 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1294920/tv-viewers-accept-ads-served-on-avod-platforms-us/
Hub Entertainment Research. "Share of Tv Viewers Who Think The Number of Ads Served on Selected Ad-supported Video-on-demand (Avod) Platforms Is Reasonable in The United States as of November 2022." Statista, Statista Inc., 19 Dec 2022, https://www.statista.com/statistics/1294920/tv-viewers-accept-ads-served-on-avod-platforms-us/
Hub Entertainment Research, Share of TV viewers who think the number of ads served on selected ad-supported video-on-demand (AVOD) platforms is reasonable in the United States as of November 2022 Statista, https://www.statista.com/statistics/1294920/tv-viewers-accept-ads-served-on-avod-platforms-us/ (last visited December 21, 2024)
Share of TV viewers who think the number of ads served on selected ad-supported video-on-demand (AVOD) platforms is reasonable in the United States as of November 2022 [Graph], Hub Entertainment Research, December 19, 2022. [Online]. Available: https://www.statista.com/statistics/1294920/tv-viewers-accept-ads-served-on-avod-platforms-us/
