A survey conducted in December 2021 showed that 15 percent of U.S. respondents paid attention to most ads aired on Discovery+, and further 24 percent claimed to pay attention to all the ads aired on the platform
Share of TV viewers who pay attention to ads on selected ad-supported video-on-demand (AVOD) platforms in the United States as of December 2021
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Hub Entertainment Research. (February 4, 2022). Share of TV viewers who pay attention to ads on selected ad-supported video-on-demand (AVOD) platforms in the United States as of December 2021 [Graph]. In Statista. Retrieved January 02, 2025, from https://www.statista.com/statistics/1294919/attention-to-ads-on-avod-platforms-us/
Hub Entertainment Research. "Share of TV viewers who pay attention to ads on selected ad-supported video-on-demand (AVOD) platforms in the United States as of December 2021." Chart. February 4, 2022. Statista. Accessed January 02, 2025. https://www.statista.com/statistics/1294919/attention-to-ads-on-avod-platforms-us/
Hub Entertainment Research. (2022). Share of TV viewers who pay attention to ads on selected ad-supported video-on-demand (AVOD) platforms in the United States as of December 2021. Statista. Statista Inc.. Accessed: January 02, 2025. https://www.statista.com/statistics/1294919/attention-to-ads-on-avod-platforms-us/
Hub Entertainment Research. "Share of Tv Viewers Who Pay Attention to Ads on Selected Ad-supported Video-on-demand (Avod) Platforms in The United States as of December 2021." Statista, Statista Inc., 4 Feb 2022, https://www.statista.com/statistics/1294919/attention-to-ads-on-avod-platforms-us/
Hub Entertainment Research, Share of TV viewers who pay attention to ads on selected ad-supported video-on-demand (AVOD) platforms in the United States as of December 2021 Statista, https://www.statista.com/statistics/1294919/attention-to-ads-on-avod-platforms-us/ (last visited January 02, 2025)
Share of TV viewers who pay attention to ads on selected ad-supported video-on-demand (AVOD) platforms in the United States as of December 2021 [Graph], Hub Entertainment Research, February 4, 2022. [Online]. Available: https://www.statista.com/statistics/1294919/attention-to-ads-on-avod-platforms-us/
