A survey conducted in December 2021 showed that 28 percent of respondents in the United States felt positive about having ads targeted to them based on their personal information. In comparison, 16 percent had negative feelings about targeted ads at that time.
Share of TV viewers who feel comfortable with ads targeted to them based on their personal information in the United States as of December 2021
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Hub Entertainment Research. (February 4, 2022). Share of TV viewers who feel comfortable with ads targeted to them based on their personal information in the United States as of December 2021 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1294918/tv-viewers-feel-positive-ads-targeted-us/
Hub Entertainment Research. "Share of TV viewers who feel comfortable with ads targeted to them based on their personal information in the United States as of December 2021." Chart. February 4, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1294918/tv-viewers-feel-positive-ads-targeted-us/
Hub Entertainment Research. (2022). Share of TV viewers who feel comfortable with ads targeted to them based on their personal information in the United States as of December 2021. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1294918/tv-viewers-feel-positive-ads-targeted-us/
Hub Entertainment Research. "Share of Tv Viewers Who Feel Comfortable with Ads Targeted to Them Based on Their Personal Information in The United States as of December 2021." Statista, Statista Inc., 4 Feb 2022, https://www.statista.com/statistics/1294918/tv-viewers-feel-positive-ads-targeted-us/
Hub Entertainment Research, Share of TV viewers who feel comfortable with ads targeted to them based on their personal information in the United States as of December 2021 Statista, https://www.statista.com/statistics/1294918/tv-viewers-feel-positive-ads-targeted-us/ (last visited December 23, 2024)
Share of TV viewers who feel comfortable with ads targeted to them based on their personal information in the United States as of December 2021 [Graph], Hub Entertainment Research, February 4, 2022. [Online]. Available: https://www.statista.com/statistics/1294918/tv-viewers-feel-positive-ads-targeted-us/
