Estimated sales of selected e-commerce banners in Germany 2021-2026

Published by
Stephanie Chevalier,
Dec 14, 2023
According to estimates, Amazon will maintain its leading position in the German e-commerce market over the next few years. With a compound annual growth rate (CAGR) of 11.9 percent between 2021 and 2026, sales by the U.S. e-commerce giant were forecast to rise from 61 billion to almost 107 billion euros. Although Zalando and AliExpress will continue to represent a smaller percentage of chain retail e-commerce sales in the European country, they will stand out for their growth during this period.

Estimated sales value of selected e-commerce banners in Germany in 2021 and 2026 (in billion euros)

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Release date

February 2022

Region

Germany

Survey time period

January 2022

Supplementary notes

Figures have been rounded.

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