Instagram app user engagement in selected markets 2020-2022

Published by Laura Ceci, Sep 10, 2024
In 2022, users worldwide spent approximately 12 hours using the Instagram mobile app per month, up by seven percent compared to the previous year. Users in Turkey spent a whopping 21.4 hours engaging with the popular photo and video sharing app, while users in Argentina spent around 17.4 hours monthly on the app. In the United States, each user spent approximately 7.5 hours on the Instagram mobile app, down by three percent compared to the previous year.

Monthly time spent on the Instagram mobile app per user in selected markets worldwide in 2020 to 2022 (in hours)

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Release date

January 2023

Region

Worldwide

Survey time period

2020 to 2022

Special properties

Android phones only

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