Monthly time spent on leading social media apps worldwide 2022

Published by Laura Ceci, Sep 10, 2024
In 2022, global Android users spent approximately 23.3 hours per month engaging with the app of social and video platform TikTok. YouTube ranked second among the most engaging social media apps for Android users worldwide, with approximately 23 hours per month spent on each app, respectively. Facebook ranked third, with global users spending approximately 20 hours per month on the instant messaging platform.

Leading social media and communication apps worldwide in 2022, by average monthly user engagement (in hours)

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Release date

January 2023

Region

Worldwide

Survey time period

2022

Special properties

Android phones only, excluding China

Supplementary notes

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In-game

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Consumer insights

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Topics

In-app advertisingMobile app usageMobile app monetizationMobile advertising and marketing in the U.S. Mobile advertising and marketing worldwide
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