During a 2021 survey carried out among U.S. publishers, 81 percent of respondents stated that they were planning to use first-party data to continue to be able to identify their audiences for advertising purposes; 52 percent stated that they would use various targeting techniques that did not require one-to-one audience matching. Contextual advertising is one of these techniques. A different source projected that the spending on contextual advertising on the global level would more than double between 2021 and 2027.
Audience identification tactics publishers were planning to use after retiring third-party cookies in the United States as of September 2021
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Advertiser Perceptions. (March 2, 2022). Audience identification tactics publishers were planning to use after retiring third-party cookies in the United States as of September 2021 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1294837/tactics-audience-identification-usa/
Advertiser Perceptions. "Audience identification tactics publishers were planning to use after retiring third-party cookies in the United States as of September 2021." Chart. March 2, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1294837/tactics-audience-identification-usa/
Advertiser Perceptions. (2022). Audience identification tactics publishers were planning to use after retiring third-party cookies in the United States as of September 2021. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1294837/tactics-audience-identification-usa/
Advertiser Perceptions. "Audience Identification Tactics Publishers Were Planning to Use after Retiring Third-party Cookies in The United States as of September 2021." Statista, Statista Inc., 2 Mar 2022, https://www.statista.com/statistics/1294837/tactics-audience-identification-usa/
Advertiser Perceptions, Audience identification tactics publishers were planning to use after retiring third-party cookies in the United States as of September 2021 Statista, https://www.statista.com/statistics/1294837/tactics-audience-identification-usa/ (last visited November 21, 2024)
Audience identification tactics publishers were planning to use after retiring third-party cookies in the United States as of September 2021 [Graph], Advertiser Perceptions, March 2, 2022. [Online]. Available: https://www.statista.com/statistics/1294837/tactics-audience-identification-usa/
