According to a survey conducted in February 2023 in Japan, around 49.2 percent of respondents said they had never purchased a product displayed at a beauty salon and were not interested in such products. In contrast, 13.2 percent said they had purchased products at a beauty salon in the past year.
Share of women who purchased products at a beauty salon in the past year in Japan as of February 2023, by consumer behavior
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Hot Pepper Beauty Academy. (June 22, 2023). Share of women who purchased products at a beauty salon in the past year in Japan as of February 2023, by consumer behavior [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1294729/japan-beauty-salon-product-purchase-behavior-women/
Hot Pepper Beauty Academy. "Share of women who purchased products at a beauty salon in the past year in Japan as of February 2023, by consumer behavior." Chart. June 22, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1294729/japan-beauty-salon-product-purchase-behavior-women/
Hot Pepper Beauty Academy. (2023). Share of women who purchased products at a beauty salon in the past year in Japan as of February 2023, by consumer behavior. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1294729/japan-beauty-salon-product-purchase-behavior-women/
Hot Pepper Beauty Academy. "Share of Women Who Purchased Products at a Beauty Salon in The past Year in Japan as of February 2023, by Consumer Behavior." Statista, Statista Inc., 22 Jun 2023, https://www.statista.com/statistics/1294729/japan-beauty-salon-product-purchase-behavior-women/
Hot Pepper Beauty Academy, Share of women who purchased products at a beauty salon in the past year in Japan as of February 2023, by consumer behavior Statista, https://www.statista.com/statistics/1294729/japan-beauty-salon-product-purchase-behavior-women/ (last visited December 23, 2024)
Share of women who purchased products at a beauty salon in the past year in Japan as of February 2023, by consumer behavior [Graph], Hot Pepper Beauty Academy, June 22, 2023. [Online]. Available: https://www.statista.com/statistics/1294729/japan-beauty-salon-product-purchase-behavior-women/
