According to a survey conducted in Sweden in January 2022, social shopping is more popular among people aged 30 to 39. Almost five in ten of them have purchased a product on social media or envisioned it, while in the 18 to 29 age range only 40 percent stated the same.
Share of consumers shopping on social media in Sweden in 2022, by age group
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Share of respondents
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YouGov. (March 3, 2022). Share of consumers shopping on social media in Sweden in 2022, by age group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1294717/social-shopping-habits-by-age-sweden/
YouGov. "Share of consumers shopping on social media in Sweden in 2022, by age group." Chart. March 3, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1294717/social-shopping-habits-by-age-sweden/
YouGov. (2022). Share of consumers shopping on social media in Sweden in 2022, by age group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1294717/social-shopping-habits-by-age-sweden/
YouGov. "Share of Consumers Shopping on Social Media in Sweden in 2022, by Age Group." Statista, Statista Inc., 3 Mar 2022, https://www.statista.com/statistics/1294717/social-shopping-habits-by-age-sweden/
YouGov, Share of consumers shopping on social media in Sweden in 2022, by age group Statista, https://www.statista.com/statistics/1294717/social-shopping-habits-by-age-sweden/ (last visited July 22, 2024)
Share of consumers shopping on social media in Sweden in 2022, by age group [Graph], YouGov, March 3, 2022. [Online]. Available: https://www.statista.com/statistics/1294717/social-shopping-habits-by-age-sweden/