According to a poll from April 2021, seven percent of Swedish internet users purchased and paid for a product or a service on social media and three percent did the same but weren't aware of the ‘social shopping’ concept. While one in five Swedish people had heard of it, 31 percent of respondents were totally unfamiliar with social shopping.
Attitudes towards social shopping among internet users in Sweden in 2021
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Share of respondents
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To the question: 'Vad av följande stämmer in på dig vad gäller så kallad
“social shopping” på nätet, dvs att shoppa och betala direkt på en social medieplattform (t ex Instagram, Pinterest, Facebook) utan att lämna plattformen?'
In English: 'Which of the following applies to you in terms of so-called
"social shopping" online, i.e. shopping and paying directly on a social media platform (e.g. Instagram, Pinterest, Facebook) without leaving the platform?'
Missing percentage points to 100 percent are probably due to rounding.
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Internetstiftelsen. (November 4, 2021). Attitudes towards social shopping among internet users in Sweden in 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1294637/social-shopping-attitudes-sweden/
Internetstiftelsen. "Attitudes towards social shopping among internet users in Sweden in 2021." Chart. November 4, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1294637/social-shopping-attitudes-sweden/
Internetstiftelsen. (2021). Attitudes towards social shopping among internet users in Sweden in 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1294637/social-shopping-attitudes-sweden/
Internetstiftelsen. "Attitudes towards Social Shopping among Internet Users in Sweden in 2021." Statista, Statista Inc., 4 Nov 2021, https://www.statista.com/statistics/1294637/social-shopping-attitudes-sweden/
Internetstiftelsen, Attitudes towards social shopping among internet users in Sweden in 2021 Statista, https://www.statista.com/statistics/1294637/social-shopping-attitudes-sweden/ (last visited July 22, 2024)
Attitudes towards social shopping among internet users in Sweden in 2021 [Graph], Internetstiftelsen, November 4, 2021. [Online]. Available: https://www.statista.com/statistics/1294637/social-shopping-attitudes-sweden/
