According to a poll from April 2021, only three percent of Swedish internet users purchased a product or a service displayed in a video live-streamed online. Another three percent had watched a live shopping session but did not purchase anything. However, nearly one-third of internet users had some familiarity with live shopping, as 32 percent were aware of it but had not participated in such an event.
Attitudes towards live shopping among internet users in Sweden in 2021
Characteristic
Share of respondents
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To the question:'Vad av följande stämmer in på dig vad gäller så kallad
“live shopping” på nätet, dvs när ett företag visar produkter via live streaming på nätet (du har möjlighet att ställa frågor live och får svar direkt, ungefär som om du själv är i en fysisk butik)?'
In English: 'Which of the following applies to you in terms of so-called "live shopping" online, i.e. when a company shows products via live streaming online (you have the opportunity to ask questions live and get answers instantly, much like being in a physical store)?'
Missing percentage points to 100 percent are probably due to rounding.
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Internetstiftelsen. (November 4, 2021). Attitudes towards live shopping among internet users in Sweden in 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1294570/live-shopping-attitudes-sweden/
Internetstiftelsen. "Attitudes towards live shopping among internet users in Sweden in 2021." Chart. November 4, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1294570/live-shopping-attitudes-sweden/
Internetstiftelsen. (2021). Attitudes towards live shopping among internet users in Sweden in 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1294570/live-shopping-attitudes-sweden/
Internetstiftelsen. "Attitudes towards Live Shopping among Internet Users in Sweden in 2021." Statista, Statista Inc., 4 Nov 2021, https://www.statista.com/statistics/1294570/live-shopping-attitudes-sweden/
Internetstiftelsen, Attitudes towards live shopping among internet users in Sweden in 2021 Statista, https://www.statista.com/statistics/1294570/live-shopping-attitudes-sweden/ (last visited August 24, 2024)
Attitudes towards live shopping among internet users in Sweden in 2021 [Graph], Internetstiftelsen, November 4, 2021. [Online]. Available: https://www.statista.com/statistics/1294570/live-shopping-attitudes-sweden/