As of January 2020, 66 percent of the time U.S. consumers spent online was spent on the open internet and 34 percent within the so-called walled gardens (social media such as Facebook or online shopping platforms such as Amazon). However, the walled gardens accounted for 60 percent of digital advertising spending, leaving the open internet with a share of 40 percent.
Distribution of time spent and advertising spending in the United States as of January 2020, by online property type
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RTB House. (August 12, 2021). Distribution of time spent and advertising spending in the United States as of January 2020, by online property type [Graph]. In Statista. Retrieved December 15, 2024, from https://www.statista.com/statistics/1294563/time-spent-ad-spend-open-internet-walled-gardens-usa/
RTB House. "Distribution of time spent and advertising spending in the United States as of January 2020, by online property type." Chart. August 12, 2021. Statista. Accessed December 15, 2024. https://www.statista.com/statistics/1294563/time-spent-ad-spend-open-internet-walled-gardens-usa/
RTB House. (2021). Distribution of time spent and advertising spending in the United States as of January 2020, by online property type. Statista. Statista Inc.. Accessed: December 15, 2024. https://www.statista.com/statistics/1294563/time-spent-ad-spend-open-internet-walled-gardens-usa/
RTB House. "Distribution of Time Spent and Advertising Spending in The United States as of January 2020, by Online Property Type." Statista, Statista Inc., 12 Aug 2021, https://www.statista.com/statistics/1294563/time-spent-ad-spend-open-internet-walled-gardens-usa/
RTB House, Distribution of time spent and advertising spending in the United States as of January 2020, by online property type Statista, https://www.statista.com/statistics/1294563/time-spent-ad-spend-open-internet-walled-gardens-usa/ (last visited December 15, 2024)
Distribution of time spent and advertising spending in the United States as of January 2020, by online property type [Graph], RTB House, August 12, 2021. [Online]. Available: https://www.statista.com/statistics/1294563/time-spent-ad-spend-open-internet-walled-gardens-usa/
