Change in e-commerce spending in India 2020, by category

Published by A. Minhas, Dec 22, 2022
Between March and April 2020, online spending on fashion and accessories was down 22 percent. In comparison, online spending on fast-moving consumer goods and agriculture grew by 33 percent.

Change in e-commerce spending in India from March to April 2020, by category

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Release date

May 2021

Region

India

Survey time period

March to April, 2020

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Overview

4

Segments

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Retailers and brands

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Users

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Consumer behavior

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