Ensuring sustainable delivery is expensive for online retailers. However, a survey showed that roughly one in four European online shoppers would be willing to pay more for eco-friendly shipping. Among the countries surveyed in 2024, 27 percent of digital buyers would do so in Italy, while only 16 percent of respondents would accept the eco-delivery extra charge in Poland, Sweden, or France.
Share of online shoppers willing to pay extra for more eco-friendly delivery in Europe in 2024, by country
between 500 and 2002 respondents in each country
Supplementary notes
The original question was stated as follows: 'Would you be willing to pay more than the cost of a standard delivery service for sustainable (i.e., more environmentally friendly) delivery?'
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YouGov. (June 12, 2024). Share of online shoppers willing to pay extra for more eco-friendly delivery in Europe in 2024, by country [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1294372/willingness-to-pay-extra-for-sustainable-delivery-europe/
YouGov. "Share of online shoppers willing to pay extra for more eco-friendly delivery in Europe in 2024, by country." Chart. June 12, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1294372/willingness-to-pay-extra-for-sustainable-delivery-europe/
YouGov. (2024). Share of online shoppers willing to pay extra for more eco-friendly delivery in Europe in 2024, by country. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1294372/willingness-to-pay-extra-for-sustainable-delivery-europe/
YouGov. "Share of Online Shoppers Willing to Pay Extra for More Eco-friendly Delivery in Europe in 2024, by Country." Statista, Statista Inc., 12 Jun 2024, https://www.statista.com/statistics/1294372/willingness-to-pay-extra-for-sustainable-delivery-europe/
YouGov, Share of online shoppers willing to pay extra for more eco-friendly delivery in Europe in 2024, by country Statista, https://www.statista.com/statistics/1294372/willingness-to-pay-extra-for-sustainable-delivery-europe/ (last visited November 21, 2024)
Share of online shoppers willing to pay extra for more eco-friendly delivery in Europe in 2024, by country [Graph], YouGov, June 12, 2024. [Online]. Available: https://www.statista.com/statistics/1294372/willingness-to-pay-extra-for-sustainable-delivery-europe/
