Main ordering models used for online groceries in the U.S. 2021

Published by Daniela Coppola, Mar 8, 2022
In 2021, subscription models were not very popular for online grocery shopping in the United States, with only 16 percent of consumers surveyed stating to have used them. Yet, the same study indicated that 17 percent of respondents used both membership services and single orders for e-grocery purchasing.

Main ordering models used for online groceries in the United States in 2021

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Release date

January 2022

Region

United States

Survey time period

September 2021

Number of respondents

2,500 respondents

Age group

14-65 years

Method of interview

Online survey

Supplementary notes

According to the source, 21 percent of respondents lived in urban centers; 35 percent in large suburban regions; 17 percent in smaller metropolitan areas; and 27 percent across rural regions.

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