In 2021, big-box retailers were the most popular suppliers of online food groceries in the United States, a survey revealed. While almost eight in ten respondents would opt for retailers like Costco or Walmart, 31 percent of U.S. consumers surveyed would prefer to buy groceries online from discount grocers like Aldi or Food4Less. When it came to online grocery shopping, the preference rate for third-party platforms like Instacart or Postmates amounted to 27 percent, three percentage points higher than high-end grocers like Wholefoods or Erewhon.
Preferred online food and grocery providers among consumers in the United States in 2021
To the question: "When purchasing food/groceries online from which of the following players do you buy from?"
According to the source, 21 percent of respondents lived in urban centers; 35 percent in large suburban regions; 17 percent in smaller metropolitan areas; and 27 percent across rural regions.
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Appinio & Spryker. (January 25, 2022). Preferred online food and grocery providers among consumers in the United States in 2021 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1294259/preferred-online-food-and-grocery-suppliers-united-states/
Appinio & Spryker. "Preferred online food and grocery providers among consumers in the United States in 2021." Chart. January 25, 2022. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1294259/preferred-online-food-and-grocery-suppliers-united-states/
Appinio & Spryker. (2022). Preferred online food and grocery providers among consumers in the United States in 2021. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1294259/preferred-online-food-and-grocery-suppliers-united-states/
Appinio & Spryker. "Preferred Online Food and Grocery Providers among Consumers in The United States in 2021." Statista, Statista Inc., 25 Jan 2022, https://www.statista.com/statistics/1294259/preferred-online-food-and-grocery-suppliers-united-states/
Appinio & Spryker, Preferred online food and grocery providers among consumers in the United States in 2021 Statista, https://www.statista.com/statistics/1294259/preferred-online-food-and-grocery-suppliers-united-states/ (last visited December 19, 2024)
Preferred online food and grocery providers among consumers in the United States in 2021 [Graph], Appinio & Spryker, January 25, 2022. [Online]. Available: https://www.statista.com/statistics/1294259/preferred-online-food-and-grocery-suppliers-united-states/
