In 2021, ecommerce edible grocery chain retail sales in Germany totaled about 5.4 billion euros, while store-based sales totaled around 188 billion. Despite the penetration of ecommerce across all levels and product categories, edible groceries have somewhat trailed behind in moving online. By 2026, the sector's ecommerce sales are projected to have steadily increased, reaching about 7.6 billion euros, but store-based sales which are forecast to reach 212 billion, are expected to increase as well.
Ecommerce versus store-based edible grocery chain retail sales in Germany from 2016 to 2026
(in billion euros)
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Edge by Ascential. (February 9, 2022). Ecommerce versus store-based edible grocery chain retail sales in Germany from 2016 to 2026 (in billion euros) [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1294254/germany-ecommerce-vs-store-based-edible-grocery-chain-retail-sales/
Edge by Ascential. "Ecommerce versus store-based edible grocery chain retail sales in Germany from 2016 to 2026 (in billion euros)." Chart. February 9, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1294254/germany-ecommerce-vs-store-based-edible-grocery-chain-retail-sales/
Edge by Ascential. (2022). Ecommerce versus store-based edible grocery chain retail sales in Germany from 2016 to 2026 (in billion euros). Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1294254/germany-ecommerce-vs-store-based-edible-grocery-chain-retail-sales/
Edge by Ascential. "Ecommerce versus Store-based Edible Grocery Chain Retail Sales in Germany from 2016 to 2026 (in Billion Euros)." Statista, Statista Inc., 9 Feb 2022, https://www.statista.com/statistics/1294254/germany-ecommerce-vs-store-based-edible-grocery-chain-retail-sales/
Edge by Ascential, Ecommerce versus store-based edible grocery chain retail sales in Germany from 2016 to 2026 (in billion euros) Statista, https://www.statista.com/statistics/1294254/germany-ecommerce-vs-store-based-edible-grocery-chain-retail-sales/ (last visited January 08, 2025)
Ecommerce versus store-based edible grocery chain retail sales in Germany from 2016 to 2026 (in billion euros) [Graph], Edge by Ascential, February 9, 2022. [Online]. Available: https://www.statista.com/statistics/1294254/germany-ecommerce-vs-store-based-edible-grocery-chain-retail-sales/