Consumer response to products stock-out in India 2021

Published by A. Minhas, May 23, 2023
A survey conducted on Indian consumers in October 2021 found that 44 percent of consumers chose to purchase the product at a different retailer when the product was out of stock. However, five percent preferred to not buy anything when the desired product was not available.

Consumer response when products were out of stock in India as of October 2021

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Release date

December 2021

Region

India

Survey time period

October 18 to 25, 2021

Number of respondents

1,002 respondents

Age group

18 years and older

Supplementary notes

Survey question: The most recent times when you wanted to buy something and it was not available, what did you do?

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