A March 2024 survey found that 26 percent of gamers in the United States felt that viewing gameplay and videos of game content on YouTube and Twitch is an important factor when making game purchasing decisions. Among respondents aged 18 to 34 years, 13 percent stated that gameplay video content was a very important factor for them.
Importance of gameplay videos when making a gaming purchase decision according to gamers in the United States as of March 2024
Characteristic
1 - Not at all important
2 - Not important
3 - Neutral
4 - Somewhat important
5 - Very important
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Original question: How important is viewing gameplay and video of game content, such as game livestreams on Twitch, and videos about games on YouTube and other digital services, in helping you to find/discover a game that you will download and/or purchase? (N=2,000)
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Vorhaus Advisors. (May 15, 2024). Importance of gameplay videos when making a gaming purchase decision according to gamers in the United States as of March 2024 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1293850/gameplay-preview-influence-on-purchase-usa-age-group/
Vorhaus Advisors. "Importance of gameplay videos when making a gaming purchase decision according to gamers in the United States as of March 2024." Chart. May 15, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1293850/gameplay-preview-influence-on-purchase-usa-age-group/
Vorhaus Advisors. (2024). Importance of gameplay videos when making a gaming purchase decision according to gamers in the United States as of March 2024. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1293850/gameplay-preview-influence-on-purchase-usa-age-group/
Vorhaus Advisors. "Importance of Gameplay Videos When Making a Gaming Purchase Decision According to Gamers in The United States as of March 2024." Statista, Statista Inc., 15 May 2024, https://www.statista.com/statistics/1293850/gameplay-preview-influence-on-purchase-usa-age-group/
Vorhaus Advisors, Importance of gameplay videos when making a gaming purchase decision according to gamers in the United States as of March 2024 Statista, https://www.statista.com/statistics/1293850/gameplay-preview-influence-on-purchase-usa-age-group/ (last visited July 22, 2024)
Importance of gameplay videos when making a gaming purchase decision according to gamers in the United States as of March 2024 [Graph], Vorhaus Advisors, May 15, 2024. [Online]. Available: https://www.statista.com/statistics/1293850/gameplay-preview-influence-on-purchase-usa-age-group/
