Japan: milk substitutes per-capita consumption 2019-2029

The average volume per capita in the 'Milk Substitutes' segment of the food market in Japan was forecast to continuously increase between 2024 and 2029 by in total three kilograms (+61.1 percent). After the tenth consecutive increasing year, the average volume per capita is estimated to reach 7.91 kilograms and therefore a new peak in 2029. Notably, the average volume per capita of the 'Milk Substitutes' segment of the food market was continuously increasing over the past years.

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Per-capita consumption of milk substitutes in Japan from 2019 to 2029 (in kilograms)

Characteristic	Per capita consumption in kilograms
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Milk substitutes refer to any type of milk not derived from animals. The Milk Substitutes market covers all types of plant-based milk such as soya, almond, oat, rice, coconut, spelt, and other. “Other” includes hazelnut, soya/rice blend, buckwheat, cashew, pea, millet, lupine, hemp, quinoa, flax seed, grain, etc.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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