Coronavirus impact on marketing budgets in Finland 2020

According to a survey among marketeers, around two thirds of the Finnish companies were planning to downsize or restructure their marketing budgets compared to the original 2020 plan. Over half of the companies expected a decrease of minimum 10 percent in their annual marketing spending due to the coronavirus (COVID-19) outbreak. Almost 20 percent estimated that the decrease of their marketing budget will be even more than 30 percent in 2020.