Leading beauty shops among Gen Z in the U.S. 2024

Published by
D. Petruzzi,
Nov 15, 2024

According to a survey carried out in the United States in 2024, Sephora was the leading beauty destination among U.S. female Gen Z (and even younger) consumers in that period, with a share of around 37 percent. Ulta Beauty ranked second, with a share of 31 percent.

Leading beauty shopping destinations among Gen Z in the United States in 2024

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Source

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Release date

April 2024

Region

United States

Survey time period

February 13 to March 27, 2024

Number of respondents

approx. 6,020 in total*

Special properties

female teenagers

Supplementary notes

*The average age of total respondents was 16.1 years. 
The share value is based on year-over-year basis points (BPS).

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Statistics on " Gen Z and the beauty market in the United States "

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Market overview

6

Leading brands

5

Skincare

7

Consumer preferences

8

Expenditure

7

Digital behavior

8

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Topics

Gen Z and the beauty market in the United StatesCosmetics industry in the U.S.U.S. Gen Z & millennials: consumer goods and shopping behaviorCosmetics in CanadaCosmetics industry
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