Global CDP revenue 2024 | Statista

In 2024, the customer data platform (CDP) industry revenue stood at an estimated 2.4 billion U.S. dollars, up four percent from a value of 2.3 billion reported a year earlier. CDPs are commonly used in digital marketing. A survey found that solutions by Dynamics 365 Customer Insights and Salesforce were the most popular CDPs among marketing professionals in the United States.

Customer data platform industry revenue worldwide from 2020 to 2024 (in billion U.S. dollars)

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Release date

July 2024

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Region

Worldwide

Survey time period

2020 to 2024

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estimate

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