In 2023, the customer data platform (CDP) industry revenue stood at an estimated 2.3 billion U.S. dollars, up 15 percent from a value of two billion reported a year earlier. CDPs are commonly used in digital marketing. A survey found that solutions by Dynamics 365 Customer Insights and Salesforce were the most popular CDPs among marketing professionals in the United States.
Customer data platform industry revenue worldwide from 2020 to 2023
(in billion U.S. dollars)
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Revenue in billion U.S. dollars
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CDP Institute. (July 31, 2023). Customer data platform industry revenue worldwide from 2020 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1293577/customer-data-platform-industry-revenue/
CDP Institute. "Customer data platform industry revenue worldwide from 2020 to 2023 (in billion U.S. dollars)." Chart. July 31, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1293577/customer-data-platform-industry-revenue/
CDP Institute. (2023). Customer data platform industry revenue worldwide from 2020 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1293577/customer-data-platform-industry-revenue/
CDP Institute. "Customer Data Platform Industry Revenue Worldwide from 2020 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 31 Jul 2023, https://www.statista.com/statistics/1293577/customer-data-platform-industry-revenue/
CDP Institute, Customer data platform industry revenue worldwide from 2020 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1293577/customer-data-platform-industry-revenue/ (last visited August 24, 2024)
Customer data platform industry revenue worldwide from 2020 to 2023 (in billion U.S. dollars) [Graph], CDP Institute, July 31, 2023. [Online]. Available: https://www.statista.com/statistics/1293577/customer-data-platform-industry-revenue/