Based on the findings of a survey conducted by Capgemini, approximately 62 percent of worldwide Generation Z respondents stated that, in the past, they were willing to pay more for household and toiletry products with natural and clean ingredients. 68 percent of said participants also said that they spent more on products with labels containing information about their environmental impact.
Factors that lead Gen Z to pay more for household and toiletry products worldwide in 2021
Characteristic
Share of respondents
Clean and natural ingredients (no syntehtic ingredients or chemicals)
62%
Labels with information about the environmental impact of the product (e.g. carbon fooprint, etc)
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Capgemini. (January 7, 2022). Factors that lead Gen Z to pay more for household and toiletry products worldwide in 2021 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1293509/factors-that-lead-gen-z-to-pay-more-for-household-and-toiletry-products-worldwide/
Capgemini. "Factors that lead Gen Z to pay more for household and toiletry products worldwide in 2021." Chart. January 7, 2022. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1293509/factors-that-lead-gen-z-to-pay-more-for-household-and-toiletry-products-worldwide/
Capgemini. (2022). Factors that lead Gen Z to pay more for household and toiletry products worldwide in 2021. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1293509/factors-that-lead-gen-z-to-pay-more-for-household-and-toiletry-products-worldwide/
Capgemini. "Factors That Lead Gen Z to Pay More for Household and Toiletry Products Worldwide in 2021." Statista, Statista Inc., 7 Jan 2022, https://www.statista.com/statistics/1293509/factors-that-lead-gen-z-to-pay-more-for-household-and-toiletry-products-worldwide/
Capgemini, Factors that lead Gen Z to pay more for household and toiletry products worldwide in 2021 Statista, https://www.statista.com/statistics/1293509/factors-that-lead-gen-z-to-pay-more-for-household-and-toiletry-products-worldwide/ (last visited November 23, 2024)
Factors that lead Gen Z to pay more for household and toiletry products worldwide in 2021 [Graph], Capgemini, January 7, 2022. [Online]. Available: https://www.statista.com/statistics/1293509/factors-that-lead-gen-z-to-pay-more-for-household-and-toiletry-products-worldwide/
