Most popular products during holiday shopping Asia 2023, by country

Published by Statista Research Department, Dec 10, 2024
According to a survey conducted by Rakuten Insight in November 2023, apparel and footwear was the most popular product category to shop for during the holiday shopping season in Asia. Consumer electronics and cosmetics were also popular categories to shop for during holiday shopping in Asia as of November 2023.

Most popular product categories during holiday shopping in Asia in 2023, by country or territory

CharacteristicMost popularSecond popularThird popular
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Showing entries 1 to 12 (12 entries in total)

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Source

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In cooperation with

Rakuten Insight

Release date

December 2023

Region

Asia

Survey time period

November 9 to 30, 2023

Number of respondents

90,036 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "What items are you planning to buy/did you buy during the holiday shopping period?"

Number of respondents in:
China - 7,031;
Hong Kong - 2,814;
Indonesia - 6,663;
India - 19,520;
Japan - 254;
South Korea - 3,435;
Malaysia - 8,327;
the Philippines - 8,467;
Singapore - 4,599;
Thailand - 15,397;
Taiwan - 10,511;
and Vietnam - 3,018.

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Statistics on " Shopping behavior in the Asia-Pacific region "

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