Subscription video-on-demand (SVOD) subscriptions increased across platforms in the Nordic region from 2018 to 2021, and is expected to rise further by 2023. For instance, the most popular streaming service Netflix had 2.9 million subscriptions in the region in 2018. This number is forecasted to increase to nearly six million by the end of 2023. The second most used SVOD service is Nordic Entertainment Group's Viaplay, with 3.4 million subscriptions as of 2021. Although Disney+ came third that year, the expected Discovery-Warner Media merger could rival the top three, with HBO Max and Discovery+ reaching the third place by the end of 2022.
Number of subscription video-on-demand (SVOD) subscriptions in the Nordic countries from 2018 to 2023, by platform
(in millions)
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Ampere Analysis. (January 3, 2022). Number of subscription video-on-demand (SVOD) subscriptions in the Nordic countries from 2018 to 2023, by platform (in millions) [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/statistics/1293393/svod-subscriptions-nordics-platform/
Ampere Analysis. "Number of subscription video-on-demand (SVOD) subscriptions in the Nordic countries from 2018 to 2023, by platform (in millions)." Chart. January 3, 2022. Statista. Accessed December 25, 2024. https://www.statista.com/statistics/1293393/svod-subscriptions-nordics-platform/
Ampere Analysis. (2022). Number of subscription video-on-demand (SVOD) subscriptions in the Nordic countries from 2018 to 2023, by platform (in millions). Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/statistics/1293393/svod-subscriptions-nordics-platform/
Ampere Analysis. "Number of Subscription Video-on-demand (Svod) Subscriptions in The Nordic Countries from 2018 to 2023, by Platform (in Millions)." Statista, Statista Inc., 3 Jan 2022, https://www.statista.com/statistics/1293393/svod-subscriptions-nordics-platform/
Ampere Analysis, Number of subscription video-on-demand (SVOD) subscriptions in the Nordic countries from 2018 to 2023, by platform (in millions) Statista, https://www.statista.com/statistics/1293393/svod-subscriptions-nordics-platform/ (last visited December 25, 2024)
Number of subscription video-on-demand (SVOD) subscriptions in the Nordic countries from 2018 to 2023, by platform (in millions) [Graph], Ampere Analysis, January 3, 2022. [Online]. Available: https://www.statista.com/statistics/1293393/svod-subscriptions-nordics-platform/
