According to a survey carried out in September 2021 in the United States, only 11 percent of respondents. stated they liked to receive coupons and promotions for food and groceries through social media compared to other channels. The low amount, however, was clearly influenced by age. The younger the respondents, the higher the popularity of receiving coupons and promotions through social media, reaching a share of about 18 percent among those between the ages of 16 and 24. Of those aged between 55 and 65, only four percent enjoyed this method of receive money-saving deals for their food and grocery purchases.
Reception of social media promotions and coupons for food and groceries in the United States in 2021, by age group
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Appinio & Spryker. (January 25, 2022). Reception of social media promotions and coupons for food and groceries in the United States in 2021, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1293284/us-food-and-grocery-coupons-and-promotions-social-media-reception-by-age/
Appinio & Spryker. "Reception of social media promotions and coupons for food and groceries in the United States in 2021, by age group." Chart. January 25, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1293284/us-food-and-grocery-coupons-and-promotions-social-media-reception-by-age/
Appinio & Spryker. (2022). Reception of social media promotions and coupons for food and groceries in the United States in 2021, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1293284/us-food-and-grocery-coupons-and-promotions-social-media-reception-by-age/
Appinio & Spryker. "Reception of Social Media Promotions and Coupons for Food and Groceries in The United States in 2021, by Age Group." Statista, Statista Inc., 25 Jan 2022, https://www.statista.com/statistics/1293284/us-food-and-grocery-coupons-and-promotions-social-media-reception-by-age/
Appinio & Spryker, Reception of social media promotions and coupons for food and groceries in the United States in 2021, by age group Statista, https://www.statista.com/statistics/1293284/us-food-and-grocery-coupons-and-promotions-social-media-reception-by-age/ (last visited December 22, 2024)
Reception of social media promotions and coupons for food and groceries in the United States in 2021, by age group [Graph], Appinio & Spryker, January 25, 2022. [Online]. Available: https://www.statista.com/statistics/1293284/us-food-and-grocery-coupons-and-promotions-social-media-reception-by-age/
