The rate of access to subscription video-on-demand (SVOD) surpassed that of churn in all selected European countries, according to a survey from June to August 2021. The United Kingdom showed the highest access rate, at 76 percent. The churn rate was the highest in Norway, with 23 percent stating to have cancelled subscription services in the 12 months prior to the survey.
Access to subscription video-on-demand (SVOD) and churn rate in selected countries in Europe as of mid 2021
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Access to SVOD
Churn rate
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Original question: Which, if any, of the following digital subscription services do you have access to? In the last 12 months, have you or someone else in your household subscribed to any paid subscriptions for a video streaming service, or cancelled any existing ones?
Respondents age 18-75 in Austria (1,000), Belgium (2,000), Denmark (1,000), Germany (2,000), Ireland (1,000), Italy (2,000), Norway (1,000), and Sweden (1,000); age 16-75 in the UK (4,160); age 18-70 in the Netherlands (2,000); age 18-55 in Turkey (1,000); age 18-65 in Poland (2,000).
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Deloitte. (December 1, 2021). Access to subscription video-on-demand (SVOD) and churn rate in selected countries in Europe as of mid 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1293246/rate-access-svod-churn-selected-european-countries/
Deloitte. "Access to subscription video-on-demand (SVOD) and churn rate in selected countries in Europe as of mid 2021." Chart. December 1, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1293246/rate-access-svod-churn-selected-european-countries/
Deloitte. (2021). Access to subscription video-on-demand (SVOD) and churn rate in selected countries in Europe as of mid 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1293246/rate-access-svod-churn-selected-european-countries/
Deloitte. "Access to Subscription Video-on-demand (Svod) and Churn Rate in Selected Countries in Europe as of mid 2021." Statista, Statista Inc., 1 Dec 2021, https://www.statista.com/statistics/1293246/rate-access-svod-churn-selected-european-countries/
Deloitte, Access to subscription video-on-demand (SVOD) and churn rate in selected countries in Europe as of mid 2021 Statista, https://www.statista.com/statistics/1293246/rate-access-svod-churn-selected-european-countries/ (last visited July 22, 2024)
Access to subscription video-on-demand (SVOD) and churn rate in selected countries in Europe as of mid 2021 [Graph], Deloitte, December 1, 2021. [Online]. Available: https://www.statista.com/statistics/1293246/rate-access-svod-churn-selected-european-countries/
