According to a survey on social commerce in Malaysia in 2021, 74 percent of respondents stated that they would read up on reviews and ratings available online before making a purchase on social media. On the other hand, 34 percent of respondents indicated they had purchased a product as a result of recommendations from an influencer.
Leading factors influencing shoppers' decision to make purchases on social media in Malaysia as of 2nd quarter 2021
Characteristic
Share of respondents
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iKala. (October 13, 2021). Leading factors influencing shoppers' decision to make purchases on social media in Malaysia as of 2nd quarter 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1293075/malaysia-influences-on-purchasing-decisions-on-social-media/
iKala. "Leading factors influencing shoppers' decision to make purchases on social media in Malaysia as of 2nd quarter 2021." Chart. October 13, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1293075/malaysia-influences-on-purchasing-decisions-on-social-media/
iKala. (2021). Leading factors influencing shoppers' decision to make purchases on social media in Malaysia as of 2nd quarter 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1293075/malaysia-influences-on-purchasing-decisions-on-social-media/
iKala. "Leading Factors Influencing Shoppers' Decision to Make Purchases on Social Media in Malaysia as of 2nd Quarter 2021." Statista, Statista Inc., 13 Oct 2021, https://www.statista.com/statistics/1293075/malaysia-influences-on-purchasing-decisions-on-social-media/
iKala, Leading factors influencing shoppers' decision to make purchases on social media in Malaysia as of 2nd quarter 2021 Statista, https://www.statista.com/statistics/1293075/malaysia-influences-on-purchasing-decisions-on-social-media/ (last visited August 24, 2024)
Leading factors influencing shoppers' decision to make purchases on social media in Malaysia as of 2nd quarter 2021 [Graph], iKala, October 13, 2021. [Online]. Available: https://www.statista.com/statistics/1293075/malaysia-influences-on-purchasing-decisions-on-social-media/
