A survey conducted in 2023 showed that seven percent of worldwide B2B manufacturers sold their products and services through e-commerce channels. Nearly half of surveyed manufacturers still operated through sales representatives.
Channel distribution of sales among business-to-business (B2B) manufacturers worldwide in 2023
* Professionals with profit & loss responsibility (e.g. Head of, or more senior within digital and commerce) and from companies with over 250 million euros turnover.
To the question: "How is your revenue split over sales channels?"
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Copperberg. (October 23, 2023). Channel distribution of sales among business-to-business (B2B) manufacturers worldwide in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1292883/manufacturers-sales-channels-breakdown-europe/
Copperberg. "Channel distribution of sales among business-to-business (B2B) manufacturers worldwide in 2023." Chart. October 23, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1292883/manufacturers-sales-channels-breakdown-europe/
Copperberg. (2023). Channel distribution of sales among business-to-business (B2B) manufacturers worldwide in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1292883/manufacturers-sales-channels-breakdown-europe/
Copperberg. "Channel Distribution of Sales among Business-to-business (B2b) Manufacturers Worldwide in 2023." Statista, Statista Inc., 23 Oct 2023, https://www.statista.com/statistics/1292883/manufacturers-sales-channels-breakdown-europe/
Copperberg, Channel distribution of sales among business-to-business (B2B) manufacturers worldwide in 2023 Statista, https://www.statista.com/statistics/1292883/manufacturers-sales-channels-breakdown-europe/ (last visited December 22, 2024)
Channel distribution of sales among business-to-business (B2B) manufacturers worldwide in 2023 [Graph], Copperberg, October 23, 2023. [Online]. Available: https://www.statista.com/statistics/1292883/manufacturers-sales-channels-breakdown-europe/
