In 2021, shoppers in the United States spent just over a third of their Black Friday budget online. On this day, millennials were the leading online spenders at nearly 45 percent, while Generation Z mostly preferred spending their U.S. dollars in physical stores. Just like Generation Z, baby boomers in the United States more heavily favored brick and mortar stores.
Share of total offline and online expenditure among Generation Z and millennial consumers in the United States during Black Friday in 2021
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Numerator. (November 30, 2021). Share of total offline and online expenditure among Generation Z and millennial consumers in the United States during Black Friday in 2021 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1292873/share-of-black-friday-spend-us-gen-z-gen-y/
Numerator. "Share of total offline and online expenditure among Generation Z and millennial consumers in the United States during Black Friday in 2021." Chart. November 30, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1292873/share-of-black-friday-spend-us-gen-z-gen-y/
Numerator. (2021). Share of total offline and online expenditure among Generation Z and millennial consumers in the United States during Black Friday in 2021. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1292873/share-of-black-friday-spend-us-gen-z-gen-y/
Numerator. "Share of Total Offline and Online Expenditure among Generation Z and Millennial Consumers in The United States during Black Friday in 2021." Statista, Statista Inc., 30 Nov 2021, https://www.statista.com/statistics/1292873/share-of-black-friday-spend-us-gen-z-gen-y/
Numerator, Share of total offline and online expenditure among Generation Z and millennial consumers in the United States during Black Friday in 2021 Statista, https://www.statista.com/statistics/1292873/share-of-black-friday-spend-us-gen-z-gen-y/ (last visited December 23, 2024)
Share of total offline and online expenditure among Generation Z and millennial consumers in the United States during Black Friday in 2021 [Graph], Numerator, November 30, 2021. [Online]. Available: https://www.statista.com/statistics/1292873/share-of-black-friday-spend-us-gen-z-gen-y/
