In 2021, shoppers in the United States spent just over a third of their Black Friday budget online. On this day, millennials were the leading online spenders at nearly 45 percent, while Generation Z mostly preferred spending their U.S. dollars in physical stores. Just like Generation Z, baby boomers in the United States more heavily favored brick and mortar stores.
Share of total offline and online expenditure among Generation Z and millennial consumers in the United States during Black Friday in 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Numerator. (November 30, 2021). Share of total offline and online expenditure among Generation Z and millennial consumers in the United States during Black Friday in 2021 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1292873/share-of-black-friday-spend-us-gen-z-gen-y/
Numerator. "Share of total offline and online expenditure among Generation Z and millennial consumers in the United States during Black Friday in 2021." Chart. November 30, 2021. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1292873/share-of-black-friday-spend-us-gen-z-gen-y/
Numerator. (2021). Share of total offline and online expenditure among Generation Z and millennial consumers in the United States during Black Friday in 2021. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1292873/share-of-black-friday-spend-us-gen-z-gen-y/
Numerator. "Share of Total Offline and Online Expenditure among Generation Z and Millennial Consumers in The United States during Black Friday in 2021." Statista, Statista Inc., 30 Nov 2021, https://www.statista.com/statistics/1292873/share-of-black-friday-spend-us-gen-z-gen-y/
Numerator, Share of total offline and online expenditure among Generation Z and millennial consumers in the United States during Black Friday in 2021 Statista, https://www.statista.com/statistics/1292873/share-of-black-friday-spend-us-gen-z-gen-y/ (last visited November 03, 2024)
Share of total offline and online expenditure among Generation Z and millennial consumers in the United States during Black Friday in 2021 [Graph], Numerator, November 30, 2021. [Online]. Available: https://www.statista.com/statistics/1292873/share-of-black-friday-spend-us-gen-z-gen-y/
