According to a study of iOS users in the United States, almost six in 10 of Roblox app users who made in-app purchases on the gaming platform in the first three quarters of 2021 spent one hour or less on the platform on average. By comparison, around 24 percent of Roblox iOS gamers who made in-app purchases on the app spent between one and five hours playing on average in the examined period.
Distribution of Roblox iOS mobile users who made in-app purchases on the platform in the United States between 1st quarter 2021 and 3rd quarter 2021, by time spent
(in hours)
Average time spent in hours
Share of Roblox users who made IAP
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Measure Protocol. (February 18, 2022). Distribution of Roblox iOS mobile users who made in-app purchases on the platform in the United States between 1st quarter 2021 and 3rd quarter 2021, by time spent (in hours) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1292697/us-ios-roblox-iap-purchasers-by-time-spent/
Measure Protocol. "Distribution of Roblox iOS mobile users who made in-app purchases on the platform in the United States between 1st quarter 2021 and 3rd quarter 2021, by time spent (in hours)." Chart. February 18, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1292697/us-ios-roblox-iap-purchasers-by-time-spent/
Measure Protocol. (2022). Distribution of Roblox iOS mobile users who made in-app purchases on the platform in the United States between 1st quarter 2021 and 3rd quarter 2021, by time spent (in hours). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1292697/us-ios-roblox-iap-purchasers-by-time-spent/
Measure Protocol. "Distribution of Roblox Ios Mobile Users Who Made In-app Purchases on The Platform in The United States between 1st Quarter 2021 and 3rd Quarter 2021, by Time Spent (in Hours)." Statista, Statista Inc., 18 Feb 2022, https://www.statista.com/statistics/1292697/us-ios-roblox-iap-purchasers-by-time-spent/
Measure Protocol, Distribution of Roblox iOS mobile users who made in-app purchases on the platform in the United States between 1st quarter 2021 and 3rd quarter 2021, by time spent (in hours) Statista, https://www.statista.com/statistics/1292697/us-ios-roblox-iap-purchasers-by-time-spent/ (last visited August 25, 2024)
Distribution of Roblox iOS mobile users who made in-app purchases on the platform in the United States between 1st quarter 2021 and 3rd quarter 2021, by time spent (in hours) [Graph], Measure Protocol, February 18, 2022. [Online]. Available: https://www.statista.com/statistics/1292697/us-ios-roblox-iap-purchasers-by-time-spent/