Smart home: Huawei HiLink owners in China

Consumer Insights report

Smart home: Huawei HiLink owners in China

This report offers the reader a comprehensive overview of Huawei HiLink owners in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Huawei HiLink owners in China (''brand users'') against Chinese owners of smart home devices in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on smart home: Huawei HiLink owners in China

  • Huawei HiLink is more popular among Millennials than other smart home brands
  • 53% of Huawei HiLink owners are male
  • Just like owners of smart home devices in general, Huawei HiLink owners are relatively likely to have a high income
  • Owners of smart home devices in general and Huawei HiLink owners specifically, live in similar type of communities
  • Career advancement is more important to Huawei HiLink owners than to other owners of smart home devices

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